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  "value": {
    "text": "Mattel is coming for LEGO's crown (at least in the vehicle department) with Mattel Brick Shop and competition is heating up!\n\nWrote a lengthy piece on why competition is ultimately good for LEGO, and why these plucky upstarts have their work cut out for them.\n\njaysbrickblog.com/news/competi...",
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        "title": "Competition is coming for LEGO, and that's a good thing - Jay's Brick Blog",
        "description": "It’s been a pretty eventful weekend in the LEGO World! Mattel finally unveiled their newly rebranded LEGO competitor, Mattel Brick Shop, a brand new line of models that hope to challenge LEGO’s strang..."
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    "createdAt": "2025-05-06T03:18:54.687Z"
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