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    "text": "on zuck's gold chain open.substack.com/pub/maxread/...",
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          "alt": "It’s been clear for a while now that Zuckerberg has been Up To Something. Bloomberg and The Wall Street Journal have described it as the “Zuckaissance”: Over the past eighteen months or so he grew out his hair; he replaced his hoodies with boxy tees; he got really into M.M.A. and wakeboarding. And, yes, he started wearing a gold chain. New Zuck is undeniably less off-putting than old, sweaty-hoodie, Caesar-cut Zuck. But he’s also unmistakably fratty, butch, and (to borrow an overused Twitter phrase) “right-coded,” partaking in the aesthetic and the hobbies of people you would expect to own crypto, listen to mindset podcasts, and vote for Trump (or, at least, refuse to vote for Biden).\n\nIt’s not exactly groundbreaking that a rich 40-year-old man has started wearing expensive streetwear. But usually this kind of personal journey culminates in divorce or hilarious/gruesome police body-cam footage or an announcement that you’re moving to Africa for a year, not in a video about new content-moderation guidelines. Zuck seems to have slowly transformed himself into a Dana White hanger-on who dresses like a Kick streamer in order to make to make this post-election right-wing turn seem authentic and deeply felt, rather than merely convenient.",
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          "alt": "I wouldn’t object if you wanted to conspiracize this--a man with access to incredibly granular, up-to-the-minute data on shifting socio-cultural and political trends makes himself a human Trending Topics module in his mode of dress and choice of hobbies, a reflection of the activity and sentiment rippling across his vast empire--but I also wouldn’t object if you wanted to insist to me that this new makeover reflects an authentic political evolution. Certainly, Zuckerberg would like everyone to think it does; Kevin Roose reports that “several friends and associates of Mr. Zuckerberg’s” have told him that the aesthetic overhaul is accompanied by a genuine change in beliefs: “the billionaire’s personal politics have shifted sharply to the right since 2020, and that his embrace of Mr. Trump may stem less from cynical opportunism than real enthusiasm.”\n\nBut the interesting thing to me is less the question of authenticity around Zuck’s evolution and more the public-facing strategy. It would be easy enough, after all, to meet Trump at Mar-a-Lago a few times, send a few letters to House Judiciary, and call it a day. Why is Zuck so invested in, effectively, “vice-signaling”? Why is it so important to him to build cultural credibility as a--well, if not a conservative, precisely, then as an “anti-establishment”-coded “classical liberal”? Why is he dressed like that?",
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    "createdAt": "2025-01-10T21:39:07.052Z"
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}