ATProto Browser

ATProto Browser

Experimental browser for the Atmosphere

Post

on the studio ghibli challenge and why miyazaki in particular was a prime candidate for this maxread.substack.com/p/studio-ghi...

Mar 28, 2025, 6:51 PM

Record data

{
  "uri": "at://did:plc:f6yzeddlu7zjqbthmn37yvom/app.bsky.feed.post/3llhianuor226",
  "cid": "bafyreihwykcqpazgyznawbko2txgnmomehrislzxu5irwuydsv4gzuipxu",
  "value": {
    "text": "on the studio ghibli challenge and why miyazaki in particular was a prime candidate for this \n\nmaxread.substack.com/p/studio-ghi...",
    "$type": "app.bsky.feed.post",
    "embed": {
      "$type": "app.bsky.embed.images",
      "images": [
        {
          "alt": "I will admit that, personally, instinctively, I find it hard to exercised over something so obviously ephemeral--an annoying viral trend in the grand and embarrassing tradition of “Mad Men Yourself” does not seem like a hugely pressing threat to Miyazaki’s artistic integrity. Nor, on the other hand, does it seem like a particular marketing coup for OpenAI: These images may be inoffensively pleasant rather than strikingly weird, but they’re still slop, and it seems damning that an A.I. system OpenAI would like to be seen to be seen as an economy-transforming technology, just a few data centers away from super-intelligence, continues to find its most popular and visible use this side of “homework machine” as a $20/month photo-filter app.",
          "image": {
            "$type": "blob",
            "ref": {
              "$link": "bafkreidv2n3i67de4qyp4wajajtcx53sxgny7jfurqnmrgr4p73wky4txa"
            },
            "mimeType": "image/jpeg",
            "size": 604541
          },
          "aspectRatio": {
            "width": 1492,
            "height": 704
          }
        },
        {
          "alt": "Still, the battle over Ghibli slop seems symptomatic, and it’s worth explaining why Miyazaki in particular would become such a point of contention. ChatGPT can equally reproduce the styles of, say, Ren and Stimpy’s John K. or The Simpsons’ Matt Groenig, or even of other Japanese animation auteurs like Your Name.’s Makoto Shinkai, but none of those animators became--nor would they ever become--the subjects of viral trends, or the objects of heated defenses. (During the livestream announcement, researcher Prafula Dhariwal took a selfie and got the model to “turn it into an anime frame,” but it was Slatton specifying “Studio Ghibli-style” that really took off as a “trend.”) Part of the attraction of “Studio Ghibli-style” can be attributed to the formal qualities of Miyazaki’s style: “Convert this image to Studio Ghibli-style anime” turns out simple, clearly drawn figures against lush, painterly backgrounds; “convert this image to Dreamworks Animation-style computer animation” gives everyone a shit-eating smirk (or: so I would presume). Another part can be attributed to the studio’s thematically persistent body of work, which inheres the house style with a bouquet of evocative moods: Nostalgia, happiness, tranquility, grief, bittersweetness.\n\nBut as much as anything what gives Miyazaki’s style--and the reconstruction thereof--its particular emotional weight is his and Studio Ghibli’s reputation for artistic integrity and commitment to craft, all without sacrificing popularity or enjoyment.2 It’s hard, 40 seasons and 10,000 bootleg t-shirts later, to be much moved by seeing yourself (or anyone else) “as a Simpsons character,” but it’s precisely the Ghibli movies’ closely guarded3 status as “art” (and relative, craft-driven scarcity!) that gives the idea of creating a Ghibli-style image its particular frisson.",
          "image": {
            "$type": "blob",
            "ref": {
              "$link": "bafkreif3fbxj3qfyk6ttdh4t5jdku5yxdqiusfgxpznmmpmj6vz7n46vdy"
            },
            "mimeType": "image/jpeg",
            "size": 553551
          },
          "aspectRatio": {
            "width": 1496,
            "height": 1730
          }
        }
      ]
    },
    "langs": [
      "en"
    ],
    "facets": [
      {
        "index": {
          "byteEnd": 131,
          "byteStart": 95
        },
        "features": [
          {
            "uri": "https://maxread.substack.com/p/studio-ghibli-in-the-age-of-ai-reproduction",
            "$type": "app.bsky.richtext.facet#link"
          }
        ]
      }
    ],
    "createdAt": "2025-03-28T18:51:01.125Z"
  }
}