ATProto Browser

Record data

{
  "uri": "at://did:plc:pyoc7xdcxbferg6fbzp6oz2f/app.bsky.feed.post/3lov3wjw75k2m",
  "cid": "bafyreifqqujynkiqzpktoserugjwhrfj4asnl77jzrg2kdcalyu6pipi6i",
  "value": {
    "text": "Activation is not a secret\n\n...but it's often overlooked. A farmer might yearn for twice as much land. But it's far more efficient to double the yield on the land he already has. Marketers often hustle to get the word out. To reach more people. And yet, activating the fans you already have--the…",
    "$type": "app.bsky.feed.post",
    "embed": {
      "$type": "app.bsky.embed.external",
      "external": {
        "uri": "https://seths.blog/2025/05/activation-is-not-a-secret/",
        "thumb": {
          "$type": "blob",
          "ref": {
            "$link": "bafkreidslrmx3dzobm4shos3z5qp2mdlin2q4zlm3cl7st63uq6nhal3qa"
          },
          "mimeType": "image/jpeg",
          "size": 171065
        },
        "title": "Activation is not a secret",
        "description": "...but it's often overlooked. A farmer might yearn for twice as much land. But it's far more efficient to double the yield on the land he already has. Marketers often hustle to get the word out. To reach more people. And yet, activating the fans you already have--the ones who trust you, who get the joke, who want to go where you're going--is far more reliable."
      }
    },
    "createdAt": "2025-05-11T09:03:26Z"
  }
}