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  "uri": "at://did:plc:rzn6yramffebefeitqifiqqz/app.bsky.feed.post/3loofg4efzk2d",
  "cid": "bafyreia7nahsoepn24sp7aylsfo2aqxjgkzsjeoc64wm7vg4xscynokpde",
  "value": {
    "text": "I really like Luke Munn’s short book Countering the Cloud, and particularly his observations about “efficiency.” Could not be more relevant right now.",
    "$type": "app.bsky.feed.post",
    "embed": {
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      "images": [
        {
          "alt": "Book cover: ROUTLEDGE FOCUS\nCountering the\nCloud\nThinking With and Against\nData Infrastructures\nLUKE MUNN\nROUTLEDGE",
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        {
          "alt": "Efficiency and Waste 47\nagnostic. It can serve as an envelope for any process, from any industry. Efficiency is an off-the-shelf vision, already embedded\napplied to anything.\nwith values, milestones, and regimes of measurement, that can be However, if efficiency offers an enticing frame, it is also a particu-Jar one. In imposing a new, overarching set of values, efficiency suppresses alternative ways of understanding it. Alibaba never speaks about the specifics of their data center operations—-the data being harvested, the capital being funneled, the personal information being onsold-but only observes that these processes could be more efficiently managed. In this sense, efficiency acts as a wrapper, shrouding original values and norms. As Feenberg (1996, 53) notes, moral and ethical outcomes are \"occluded rather than revealed by the application of technical norms.\" Efficiency is an apolitical envelope that obscures the politics of systems and processes. Feenberg (1996, 54) stresses that \"considerations of efficiency are invoked to remove issues from normative judgment and public discussion.\" Former qualms are rendered irrelevant; a new set of metrics for measuring success is introduced. Efficiency is strategic in foregrounding technical rationality while sidelining messier questions around labor and capital, inequality and sociality, privacy and the public good.\nmanda runing through social science",
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            "size": 981946
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          "aspectRatio": {
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      ]
    },
    "langs": [
      "en"
    ],
    "createdAt": "2025-05-08T17:04:35.908Z"
  }
}