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A new UK HealthCare ad tells the emotional story of a rock climber who was told she'd never climb again after a cancer diagnosis. Enter UK. The ad details the many rounds of chemo. How big her team of providers was. The length of her surgery. The problem? It's not true — and not labeled as such.

Apr 17, 2025, 1:39 PM

Record data

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  "value": {
    "text": "A new UK HealthCare ad tells the emotional story of a rock climber who was told she'd never climb again after a cancer diagnosis.\n\nEnter UK. The ad details the many rounds of chemo. How big her team of providers was. The length of her surgery.\n\nThe problem? It's not true — and not labeled as such.",
    "$type": "app.bsky.feed.post",
    "embed": {
      "$type": "app.bsky.embed.external",
      "external": {
        "uri": "https://www.kentucky.com/opinion/linda-blackford/article304261121.html",
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          "size": 231236
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        "title": "A climber with cancer whose life was saved by UK HealthCare? Not exactly.  | Opinion",
        "description": "Linda Blackford: UK HealthCare made a dramatic, stirring ad about a young climber who said her cancer was cured by UK doctors. But the ad did not disclose that she was an actor, not a patient."
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    "createdAt": "2025-04-17T13:39:32.665Z"
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