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This marketing for Anchor embroidery floss is beautifully targeted. They have nailed the pain points of using their competitor's product. (Not shown: it's only 10¢ more, which works out to 14% more money for 25% more product—intuitively a bargain.) I'm going for it the next time I'm floss-shopping.
Feb 15, 2025, 4:26 PM
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